About
About The Engine Room
The tools that run an online business. Reviewed by people who pay for them.
Every online business runs on a stack of software: something to take payments, somewhere to host the course or community, tools to make the ads, something to track which ads work, and the automation that ties it together. That's the engine room. Most people only find out which parts are wrong after they've paid for them.
Most software reviews are written by people who signed up for a free trial, clicked around for an afternoon and copied the pricing page. We do it the other way round: we pay for the tools, run a real business on them, and publish what they actually cost and do, receipts included.
Who it's for
- Coaches, consultants and course creators choosing where to sell and host their programme
- Anyone running paid ads who wants creative and tracking that pays for itself
- Creators and community builders turning an audience into income
- People starting their first online business who don't want to waste money on the wrong tools
Who's behind it
How we stay honest
Read how we test and how we make money. If we've got something wrong, or a price has changed, email [email protected] and we'll fix it.