Independent software reviews
Honest reviews of the software behind real online businesses: payments, courses, AI ad creative, tracking and more. We pay for every tool we review and show you what it actually costs.
No review of a tool we haven't used in a real business, with our own money.
Listed price, add-ons and usage fees, itemised on every review.
Every review says who should skip it. Sometimes the answer is "don't buy".
A year of making ads in Higgsfield, a trial of Arcads, and both tools' own pricing and terms. Who each one is for, what it really costs, and the licence catch most reviews skip.
Updated 19 Oct 2026
Every system an online business runs on.